Research is very interesting there are all sorts of research topics being studied at this very moment. People go online every day to research the best place to get a hamburger or a steak. They go online to research the best place to spend the night away from home. The best place to get their car fixed. They research everything online in an attempt to get the best value for their dollar. They don’t mind spending their hard earned money but they do not want to waste it. It seems that customers are becoming more and more savvy about the way that they spend their money so they are doing more and more research before making a purchase.
And it isn’t just e commerce site people are searching for. Let’s say you were injured and were told you might be eligible for Social Security Disability. However, you have no idea how to approach applying. What do you do? You type into the search field How to apply for SSD. The results will show the SSD government agency sites, but you will also find site by SSD lawyers who can help you through the initial application and / or help you reapply if you are initially rejected. Since Disability Determination Services only approves approximately 37% of the initial Social Security Disability applications received by the SSA, you very may well want a SSD lawyer to help you at some point in the process.
There are so many review sites that have been created with this in mind that it is not even funny. There are review sites that are localized & focus primarily on one industry. There are also review sites that cover the spectrum. The offer reviews & ratings for everything. The problem is that these are not always the most reliable sources if information for several reasons. Let’s take for example a company who has less than outstanding morals. They may try to manipulate their own ratings in order to get an unfair edge over the competition. Also you may find a company who manipulates their competitors reviews in order to steal their customers. Even worse than either of those facts is that the actual review site could manipulate the results in an attempt to get advertising funds.
In a perfect world we would not have to worry about to many of these things. You could simply log on & see what people are saying about a business you are considering spending with. In this day & age though you have to find a trust worthy review site who offers an honest review. There are companies who have strict guidelines in place to try to ensure the most honest & genuine reviews. They are always trying to upgrade security in an attempt to keep fake reviews down & encourage real reviews as well. It is true that the most valuable form of advertising is word of mouth. Now that the Internet is a permanent record for businesses & anyone can find out anything that has ever been written online it is even more important for businesses to keep their customers satisfied & spreading the good word instead of the bad.
If a company is not careful they can find themselves in hot water because they have let the online reviews of customers get out of hand. If they care careful & take care of their customers though they will be able to encourage some of the best free publicity ever.
Posted on: April 27, 2010